About Def Jam South East Asia
MEET THE NEW ASIAN HIP-HOP POWERHOUSE
Since its game-changing launch in 2019, Def Jam South East Asia has a growing roster of fresh talents, home to young, multi-racial and multilingual ground-breaking artists such as Yonnyboii of Malaysia, Indonesia’s A.Nayaka, RIGHT based in Vietnam, and IronBoy from Thailand.
The label has evolved the hip-hop movement in the scene with 25 exciting talents throughout the region and has quickly widened its footprint with significant milestones, including Def Jam SEA artists representing Malaysia and Singapore at Rolling Loud Thailand 2023, as well as the JDT collaboration for the football club’s official anthem titled “Pioneers” with Malaysia’s very own hip-hop maestro, Joe Flizzow and the legendary Snoop Dogg.
In 2023, The label debuted its first-ever merchandise collection through an exciting collaboration with Stoned & Co which was launched in stoned & co’s first thailand outlet. DJSEA unveiled a second exclusive merchandise collection in 2024, partnering with SBTG. This highly anticipated launch took place at Sneakercon SEA in Singapore, one of the premier events for sneaker enthusiasts and streetwear aficionados worldwide.
DEF JAM SOUTH EAST ASIA IS LEADING THE FUTURE OF ASIAN HIP-HOP
THE LABEL CONTINUES TO ELEVATE THE NEXT WAVE OF ARTISTS AT THE FOREFRONT, ON A REGIONAL AND GLOBAL LEVEL